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At Filament, we believe that brand safety and effectiveness go hand-in-hand. Our contextual targeting solutions help you reach your target audience while avoiding risky content. Read our blog posts to learn more about how to create successful YouTube campaigns that deliver results.

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Machine Learning and Human Oversight in Optimizing YouTube Ad Placements

Machine Learning & Human Oversight in Optimizing YouTube Ad Placements

Discover how combining machine learning with human oversight generates smarter YouTube ad placements. This hybrid approach enables fast, scalable campaign setup while ensuring brand safety and contextual accuracy. ML automates…

7 Best Practices for Brand Safety on YouTube Campaigns

Explore seven essential strategies to ensure brand safety in YouTube campaigns, including selecting the right inventory level (Limited, Standard, or Expanded), applying precise content exclusions and placement controls, monitoring campaigns…

Team working on a contextual targeting campaign for youtube

How to Implement Contextual Targeting in YouTube & CTV

Learn how to implement contextual targeting in CTV campaigns from defining specific goals and selecting platforms like The Trade Desk or Google DV360, to analyzing content, curating relevant inventory, and…

picadilly circus videos

Top 6 Contextual Targeting Strategies for Video Ads

Discover six proven contextual targeting strategies to boost your video ad performance, from aligning ads with relevant content and timing campaigns for maximum impact to leveraging AI-powered tools for 92%…