Filament is a self-service YouTube inventory platform designed to eliminate wasted impressions and unsafe placements automatically, every day, improving YouTube ad spend efficiency while maintaining brand-safe YouTube advertising.
If Filament doesn’t reclaim at least 2× the wasted impressions than what we cost, you get your money back.
How Pricing Works (Transparent by Design)
Filament adds a CPM to your YouTube spend. We optimize your YouTube inventory, reclaiming wasted impressions and delivering brand-safe YouTube channels that are more effective. We've proven that this works with so many advertisers, we'll give you your money back if we can't reclaim at least 2x the impressions of what we cost.Net Real Savings
You net real, measurable savings across your Google Ads YouTube spend
Higher-Quality Inventory
Your campaigns run on higher-quality inventory
On-Target Impressions
You get more on-target and effective impressions
Improved Performance
Your performance improves without increasing spend
Before You Start: Free Waste Benchmark
Before you pay anything, we run a YouTube placement audit of your existing campaigns to:
This benchmark becomes the foundation of your savings guarantee.
Trial Period (2–4 Weeks): Real Savings, Live Campaigns
During your trial:
No simulations. No "projected" results. This is your real campaign data.
ROI Guarantee
If Filament doesn't reclaim at least 2× impressions vs. cost, you get your money back.
Period
Savings are measured by comparing:
This approach consistently drives measurable YouTube ad ROI improvement through performance-based YouTube optimization.
We're confident because:
Note: The ROI guarantee applies to Filament’s Daily Exclusion List product only. See standard terms & conditions
Full Historical Audit (Post-Trial)
After the trial, you receive a deep historical audit, including:
One of Filament's YouTube media buying experts will meet with you to review your findings and offer strategies and best practices for brand safe YouTube ad campaigns moving forward.
Ongoing Insights & Optimization
Filament continuously:
You set it up once. Filament works every day.
Day 0
Connect Google Ads → Benchmark waste → Activate Filament
Day 1
Wasteful placements from the last week are blocked
Day 2–7
Daily analysis + blocking of wasteful YouTube channels → Google starts learning to spend in better places
Weeks 2–4
Spend concentrates in high-value YouTube inventory → Savings compound → Conversion efficiency improves → Audit prepared
Ongoing
Cleaner inventory, better results, continuous insights
Filament offers two flexible pricing options to suit any campaign structure
Full service solution
Filament plans, sets up, runs and manages your ad campaigns. We manage Awareness, DemandGen, and CTV campaigns.
Dynamic CPM
$25k per month minimum commitment
When inventory costs more or less, your price changes accordingly
Recommended for most teams
For those who run their own YouTube campaigns. Use your Google Ads or DV360 account, apply Filament's data and pay a flat CPM.
Data CPM
Discounts available with scale and commitments
Typically less than 10% of spend
Every placement is human-verified to ensure brand suitability and campaign efficiency. No black-box targeting. No unsafe inventory.
Simple, fast setup
No waiting on vendors
No paying high managed service media margins
No long onboarding
Every placement is human-verified to ensure brand-safe YouTube inventory control and campaign efficiency. No black-box targeting. No unsafe inventory.
Wasted Spend Removed
Unsafe Placements Eliminated
Removed 57% wasted spend and eliminated 98% unsafe placements through full YouTube audit, contextual targeting, and daily exclusion lists.
YouTube ad performance case study
Higher Conversions
Achieved 3–4× higher conversions using human-verified contextual targeting with automated exclusion lists.
Contextual targeting success on YouTube
Filament delivers brand-safe, contextually relevant campaigns that outperform generic targeting solutions thanks to rigorous human verification and a proven track record.
| Platform | Price Model | Key Features |
|---|---|---|
| Filament US | Data CPM | Auto-optimization, channel-level transparency |
| ZeFr | % of Media | Social Brand Safety |
| Pixability | SaaS Subscription | Channel Intelligence |
| Channel Factory | % of Media | Brand Adjacency Focus |
| Precise.tv | % of Media | Media Planning |
| Sightly | % of Media | Multiplatform Video Activation |
Filament advantage:
Every placement is human-verified to ensure brand suitability and campaign efficiency.
If Filament doesn’t reclaim at least 2× the impressions vs what it costs, you get your money back.
Every placement is human-verified. You see exactly what’s included and what’s blocked.
→ That’s great. A free audit will show whether it’s effectively blocking wasteful channels.
→ Many legacy YouTube brand safety tools report after the fact and don’t actively prevent waste. Filament delivers real-time YouTube ad waste prevention by blocking bad inventory daily.
Filament is paid out of the money you’re already wasting and what you save.
We charge a data CPM which is typically less than 10% of spend. You’re guaranteed to save at least 2x what we cost or your money back.
No minimums. No commitments. Cancel anytime. Generally this is a good fit for advertisers spending more than $2,000 per month on YouTube ads.
→ Perfect, we’d prefer you run your campaigns.
→ You have total control to customize your Brand Safety settings and select relevant content to run on.
Start saving on wasted ad spend today with Filament
Recommended
Create a free account, benchmark your wasted spend, and start using Filament immediately.
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