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Filament -

Contextual Targeting Solutions for YouTube and CTV Campaigns

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why choose filament?

We started as a non-profit, identifying misinformation and extremism on YouTube with our technology. Built to find niche topics and how information spreads, our tech has evolved to help advertisers reach better audiences and reduce wasted spend.

trust and expertise:

  • Filament specializes in contextual community targeting and brand safe campaigns for YouTube.
  • We’ve analyzed and human-verified YouTube channels since 2020, so you can trust that your campaign will reach the right people on safe content.
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comprehensive and effective:

  • YouTube has every community imaginable - you just have to find it! Filament's technology and ‘map of YouTube’ allows us to create custom contextual targeting to reach your exact audience.
  • Get 3-5x better performance with our contextual community targeting compared to audience targeting along.
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the filament ADVANTAGE

Tech + Human Verification:

Filament’s advanced technology classifies every YouTube channel, and then expert humans manually verify the content for accuracy.
Every channel in your campaign goes through this rigorous process.

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Brand Safety and Effectiveness:

Protect your brand and maximize the impact of your campaign with our unmatched safety and relevance. 99% Brand Safe Guarantee on all campaigns so you can trust you will only serve in relevant content on safe channels

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Strategy Support & Service:

Our team of former agency media experts is here to help you succeed by bringing smart, unique approaches to help your client drive results. Ask us for help with your new biz RFP, media strategy, or optimization recommendations!

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Giving Back:

Filament actively gives back to initiatives that make YouTube safer for everyone via our non-profit arm. A portion of profits goes towards free tools for YouTube transparency and spread of misinformation.

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Ready to elevate your advertising strategy?

Contact us today to learn how Filament can transform your YouTube and CTV campaigns. 

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