30% of your YouTube spend is wasted on low-quality inventory. That stops now.
Filament helps brands, agencies, and DSPs get more from every dollar spent on YouTube by eliminating 98% of low quality and unsuitable inventory using human-verified, daily updating exclusion lists.
brands who've used our technology
Targeting algorithms are designed to spend more of your money, faster—not smarter.
YouTube serves ads on thousands of low-quality channels. Our daily exclusion lists are verified by US-based, college-educated analysts to protect your spend and brand perception.
You're paying a hidden tax
AI slop, MFA, clickbait, kids' content, background music.... the list goes on. Your ads run are running on channels engineered to waste brand spend.
Legacy tools don't catch it
Without daily exclusion lists, you're paying out of pocket to receive an expensive lesson. Filament takes the trash out before your spend is wasted.
25-30% of spend is wasted
Research from ANA, Adalytics, et al, has shown that YouTube inventory fails basic quality checks. Without intervention, the losses quietly compound over time.
From unknown to verified safe
Filament is the only vendor that combines AI-based classification with human verification to run a double sweep on YouTube inventory.
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One verified database, two ways it pays off
Brands use our database to prevent waste and target ads with a greater degree of precision than YouTube provides.
Daily Exclusion List
An ad quality analyst that never sleeps
Filament analyzes your placements every night, checks them against the verified channel database, and pushes confirmed waste into Google Ads or DV360. You get cleaner placements by morning.
Block what doesn't fit
Flip categories off and Filament pushes exclusions to your campaigns every night.
Savings compound daily
Watch wasted spend shrink across the week as exclusions kick in.
Contextual Targeting
Advertising that fits the moment
When the content is relevant, the ad feels natural and engagement goes up. Our channels database catalogues 650+ contextual topics, so you can improve targeting precision in minutes, not weeks.
Matched from 650+ human-verified contextual topics
- Higher Engagement
- Budget in the Right Places
- Reporting You Can Trust
Why brand and agencies choose Filament
See how Filament stacks up against common brand-safety approaches across the features that matter most.
| Feature | Filament | Ad Verification Tools | Manual Reviews | Static Exclusion Lists |
|---|---|---|---|---|
| Blocks waste before it runs | ||||
| Human judgment on context | ||||
| Matches content to brand fit | ||||
| Fresh blocklists every day | ||||
| Guaranteed performance lift |
Ready to see what human verification can do for your campaigns?
Join 100+ brands and agencies that have eliminated brand safety risk and improved ROAS by 20-30%.
Frequently Asked Questions
Everything you need to know about Filament and how we protect your brand.