From Combating Misinformation to Elevating Digital Advertising
Filament began with the mission to support journalists by building a technology that made it easy to find and report on misinformation and extremism on YouTube.
Our initial focus was identifying hate speech within radical communities – a challenging task due to the use of codewords that evade automated detection.
Our non-profit work taught us that accurate classification of content on YouTube requires a human touch. Our team of experts have been manually reviewing and classifying YouTube content since 2020
Under our non-profit arm, Raditube, we have collaborated with esteemed organizations such as:
Get in touch with us or read a case study to see how we blend technology + human expertise to make YouTube advertising safe and effective.
The January 6th Committee on the Attack on the Capitol was seeking information on how rhetoric spread on YouTube leading up to the attack. Specific terms and keywords were spread through influencers and videos on YouTube
Filament researched and delivered 30 videos related to the spread of information on rhetoric leading up to the day.
The House Hearing on day 7 showcased 10 of the videos that Filament provided.
The GDI advises businesses and advertisers how to combat misinformation and its creators, offering solutions to improve advertising effectiveness.
Filament’s taxonomy of YouTube was licensed to GDI to fill a gap in their coverage across the internet.
Via GDI, Filament’s taxonomy now powers the back end of DSP and ad verification companies, focusing on content categorization and brand safety.
Contact our sales team to discuss how Filament can compliment your B2B or B2C strategies.
