See how Filament powers success for advertisers, including unique ways to reach specific audiences.
A B2B cyber-security brand was in the process of revamping its go-to-market strategy and refining its target audience to align with a modern B2B approach. The brand aimed to reach specific job titles, functions, and specialists that couldn’t be accessed through third-party data.
Filament built a highly targeted contextual advertising strategy to connect with the exact audience the brand needed.
These audiences had 5x Brand Awareness lift over benchmark AND delivered efficient conversions and media metric performance.
A B2B AI and Customer Service company aimed to raise awareness among business leaders who are early adopters of AI, as well as reach Customer Service Executives who serve as key decision-makers for their product.
Filament developed a cross-device plan to reach users on Connected TV (CTV) and during work hours, using a custom contextual targeting strategy to reach BDMs.
A Google Brand Lift Study measured the lift, showing that Filament’s contextual strategies delivering 3.8% awareness lift (4x benchmark) for Awareness and Ad Recall.
A movie studio prepared for a new release of a horror film, wanting to build anticipation and drive ticket sales leading up to the premiere. A successful box office launch required that the brand reach the horror community in a deeper way.
Filament built a custom contextual strategy for the movie launch to drive increased relevancy. The approach used known horror channels, movie reviewers, and influencers to build excitement for the launch.
Ready to see what Contextual Segments are relevant for your campaign? Or maybe you'd like 3-5x better results. Let's connect!
