Filament YouTube Channel Audit

See Where Your YouTube Ad Spend Actually Went

If you’re running YouTube ads, some of your budget is going to placements you would never approve: kids content, AI slop, low-value filler, or off-brand channels.

Filament’s YouTube Channel Audit goes beyond what Google shows, giving transparency across your youtube ad placements.

No changes to live campaigns • Secure data upload • Takes less than 5 minutes

The Hidden Cost of Wasteful Content on YouTube

YouTube reports delivery. It does not clearly report placement quality.

That means spend can look “efficient” while flowing into channels that don’t drive performance and aren’t brand safe.

Across audits, advertisers typically find:

30–50% of YouTube spend wasted

Budget flowing into irrelevant, foreign, or kids content

Placements leadership would never approve if they could see them

Filament’s YouTube Channel Audit shines a light on those placements quickly and precisely.

If you spend $10,000/month, that’s often $3,000–$5,000 gone This audit shows where your money is going.

Why This Audit Is Free

Because once advertisers see where their ads actually ran, the next step is obvious.

This audit:

Does not change your campaigns

Does not require a commitment

Exists to give you the clarity you deserve

You’re already paying for these impressions. We just show you where they went.

What You Get With Filament’s YouTube Channel Audit

Human-Verified Placement Mapping

You’ll see:

The exact channels where ads ran
Kids, foreign-language, and unsafe content
Low-value placements like music loops and filler videos
Hidden waste masked by category-level reporting

This is detailed reporting that’s impossible to do by hand.

Waste & Efficiency Breakdown

You’ll know:

How much YouTube ad spend went to low-value channels
Which placements delivered real outcomes
Where efficiency dropped despite “good” performance metrics

Clear, Actionable Next Steps

No generic dashboards. You get:

Prioritized fixes
Placement strategies aligned to Awareness, Consideration, or Performance
A clear path to reducing waste in your YouTube campaign

Why This Is Different From Tools or Agencies

Most optimization tools focus on delivery. This audit focuses on placement.

Filament YouTube Channel Audit	“Typical” youtube advertising agency	Existing Brand Safety Tools
Human-verified placement data	Focus on creative & bidding	Algorithm-driven
Channel-level transparency	Spend and audiences	Reports performance, not placements
Strategic recommendations	Can’t review all ad placements	Limited visibility & optimization
Works with your existing platform	Managed execution	Black-box

Filament makes sure your ads are running in the right places, and your budget works harder.

Real Insight, Real Impact

Consumer Brand YouTube Channel Audit

Outcome

98% reduction in wasted placements

Transparent placement reporting for leadership

Reallocated spend into high-quality, brand-safe channels

Better VTR & CPV with steady CPM

“Filament’s audit finally let us answer the question no one else could — where did our ads actually run?”

— Senior Digital Marketing Lead.

Who This Audit Is For

Anyone actively advertising on YouTube

Agencies accountable for placement quality

In-house performance and growth teams

When This Audit Matters

You’ve seen unexpected or irrelevant placements

Leadership is asking where ads actually ran

You want to improve performance in your next campaign

How It Works

Share Your Data

Upload your historical YouTube placement report securely.

Human-Assisted Analysis

Every channel is reviewed using Filament’s database of human-verified YouTube channels.

Receive Your Audit

A clear, actionable PDF with findings and strategic recommendations in 2-3 business days.

What You’ll Walk Away With

Even if you never use Filament, you’ll finally have answers.

Ready to See Where Your YouTube Budget Went?

This audit gives you transparency before more money is spent blindly.

No obligation • No campaign changes • Human reviewed channels

Frequently Asked Questions

1. What is a YouTube Channel Audit for advertisers?

A YouTube Channel Audit reviews where your ads actually appeared across YouTube. It focuses on ad placements, not content performance, and shows which channels ran your ads, where waste occurred, and how your budget was allocated.

2. How is this different from a YouTube channel audit for creators?

Creator audits focus on video performance, SEO, and subscriber growth. Filament’s YouTube Channel Audit is built for advertisers and agencies. It analyzes youtube ad placements, placement quality, and how much of your YouTube advertising cost went to relevant, brand-safe channels.

3. Why can’t I see this information clearly in Google Ads?

Google Ads reports spend and performance metrics but does not clearly surface placement quality or relevance. Placement logs exist, but they are difficult to interpret. Filament makes this data usable by applying human verification at the channel level.

4. How much wasted spend does a YouTube Channel Audit usually uncover?

Across audits, advertisers commonly find 30–50% of YouTube advertising cost going to low-value, irrelevant, or off-brand placements. The exact percentage varies by campaign type and targeting.

5. Will this audit affect my live campaigns?

No. The YouTube Channel Audit is a historical analysis. It reviews past placement data and does not make changes to active campaigns unless you choose to implement the recommendations.

6. What data do I need to run a YouTube Channel Audit?

You need access to your historical YouTube placement data from Google Ads. Filament securely ingests this data to analyze where your ads ran and how the budget was distributed.

7. Is this useful for Performance Max or Demand Gen campaigns?

Yes. Performance Max and Demand Gen campaigns often have limited placement visibility, which makes audits especially valuable. Filament helps surface where ads actually appeared within these campaign types.

8. Does Filament rely on AI or human review?

Filament uses AI to detect patterns at scale, but every channel is human-verified for relevance and safety. This combination is what allows the audit to surface issues algorithms alone miss.

9. How often should I run a YouTube Channel Audit?

Most advertisers run an audit:

Before scaling spend
After a major campaign
When performance stalls
When leadership asks where ads ran

Many teams audit quarterly or after major strategy changes.

10 / Is this AI or human-reviewed?

AI helps detect patterns, but every channel is human-verified.