Don't Let the Algorithm Blindly Run Your YouTube Strategy
If you're advertising on YouTube, it's not a question of whether your ads land in unsafe places. It's how often.
Let's fix that.
Filament’s Brand Safe Curation Platform gives you human-verified control over where your ads appear.
Great Platform with Dangerous Defaults.
YouTube is Earth's largest video advertising platform, but it's also a wild card for brand safety.
Ad budgets wasted on kids’ content, AI-generated junk, and low-quality content.
Misaligned brand values like only-fans feeder channels, conspiracies, or violence.
Lost performance caused by irrelevant, off-target videos.
Zero daily visibility into what content your money is supporting.
You can't fix what you can't see. And you shouldn't have to defend placements you didn't choose.
Brand Safety Isn't A Setting. It's A Strategy.
Choosing a platform setting "We excluded profanity." "We blocked kids content." That's not enough.
Brand safety today means constant, contextual awareness of where your ads appear and their adjacent narratives.
- Hate speech, graphic violence, adult content.
- Disinformation, extremist ideologies, de-bunked conspiracies.
- AI-generated spam channels made for advertising.
- We assess tone, sentiment, language, and intent
- Channels may be 'clean', but still completely off-brand (and low-performing)
- A trending topic may go from lighthearted to inflammatory within days
- Human review understands what algorithms can't
- Our daily review protects against dynamic content shifts.
- We assess not just the video but the creator's history, audience, and upload patterns.
- Junk channels often look normal in Google's UI, but they bleed performance and increase risk.
- We use tech for initial review + every channel is reviewed by a human being for topic and safety.
- You can trust that every impression run with our data is safe and effective.
One bad placement can do more damage than a thousand good impressions.
Brand safety isn't just about preventing embarrassment. It's about preserving trust, performance, and ROI.
Human-Verified YouTube Protection. Built Around Your Brand.
We maintain a live, updated list of risky YouTube channels flagged for misinformation, extremism, junk farming, or brand misalignment. You get daily protection tailored to your sensitivity.
We use tech to scan content metadata, but we never stop there. Every channel is verified by real humans, ensuring cultural relevance, tone appropriateness, and actual brand safety.
Not just what to exclude but what to lean into. We’ve curated millions of verified, high-quality channels aligned to top-performing verticals.
Want to see where your ad is running? You’ll know. We always provide topic and channel-level reporting.
Google Ads uploader is fast and easy.
10 minute, 1-time setup. Then automatic optimizations
Easy for agencies to scale across client accounts.
No more uncertainty. Just a clean, safe YouTube inventory for your media spend.
'Exclude Sensitive Content' Doesn't Mean What You Think. We've seen hundreds of advertisers rely on YouTube's built-in settings only to be stunned by what slipped through.
| Features | YouTube Defaults | Our Brand Safety System |
|---|---|---|
| Content Filtering | General content filters like 'exclude kids' | Precision-level exclusions by theme, safety, and topic |
| Updates | Updated only when Google decides to | Daily updates based on live signals + human review |
| Customization | One-size-fits-all categories | Custom controls per brand or campaign |
| Protection Type | Reactive — after you notice a bad placement | Proactive — blocks risk before it happens |
| Review Process | Algorithmic review of metadata | Human + AI review of context, creator, tone |
The difference isn't subtle, it's the line between control and chaos.
If You Run YouTube Ads, You Need This.
No matter how niche or broad your campaign, YouTube's algorithm doesn't care.
It's optimizing for delivery, not alignment.
- Block junk inventory that ruins ROAS on DemandGen.
- Reallocate to cleaner, contextually aligned channels.
- Improve view rates, CTR, and engagement by avoiding garbage content.
- Stay in control of public-facing messaging.
- Align ad placement with your company's tone and values.
- Prevent PR nightmares before they happen.
- Offer brand safety as a standard, not just a checkbox.
- Custom exclusion lists at scale across multiple clients.
- Bring the Modern YouTube Strategy and drive better results.
Pro Insight:
Most campaigns spend 30–50% of their budget on placements that you would never approve. This system pays for itself in just a couple days.
When Brand Safety Is Baked In, Everything Works Better.
You don't just avoid disaster. You unlock performance.
Contextually aligned, brand-safe content drives better view-through rates, more engaged users, and less wasted spending.
Know that your dollars are landing in front of your target audience, and only there.
Brand safety isn't just protection. It's optimization.
Make YouTube a Safe Place for Your Brand, Starting Today
You don't need another media dashboard. You need peace of mind.
Regain control of your YouTube ads channel by channel, impression by impression.
Your ads should never end up where they don't belong. We're here to make sure they don't.
