I’m a results-driven marketing leader with 10+ years of experience building integrated media strategies that drive measurable ROI. As COO and co-founder of Filament, I shape the product roadmap, sales, and campaign performance. My background spans brand and performance media for top brands like Slack, Bumble, and Jenny Craig. A frequent speaker on measurement, I bring deep expertise in ad tech, data strategy, and media buying—always with a sharp focus on business impact. Previously I founded an attribution company, where I led campaign planning, attribution modeling, and executive-level reporting across TV, digital, and CRM channels.
Expertise & Specializations
Media planning, media strategy, performance media, branding, integrated media planning, attribution, marketing analytics, product design, YouTube Strategy, inventory curation, campaign optimization. Fluent in portuguese
I am driven by doing good work that drives real results. Honestly, originality, and a willingness to try new things. My deep understanding of the ecosystem drives me to be an advocate for solutions that solve real problems for advertisers.
