Brand Safety

Explore the seven essential strategies to ensure brand safety in YouTube campaigns: selecting the right inventory (Limited, Standard, or Expanded), implementing precise content blocks and placement controls, monitoring campaigns daily, partnering with third-party safety providers like IAS and DoubleVerify, targeting content by topic, and leveraging YouTube’s built-in safety tools. Adopting these measures not only safeguards your brand but can also enhance campaign performance—one case achieved double the reach in safe environments at a 20% lower cost.