Brand Safety

Brand safety has never been more crucial in digital advertising. Due to the rise in harmful, misleading, or dangerous content on the internet, businesses are reevaluating their moderation strategies. This blog examines AI vs. Human Moderation for Brand Safety: Results, showing the advantages and disadvantages of each strategy as well as how a human-tech hybrid produces more robust, scalable security measures.

While brand safety is critical, over-blocking can limit reach and results. It erases the opportunity for an ad to appear in safe, high-value content and wastes ad spend. What’s needed is safety calibrated with suitability to make sure ads appear in environments that are safe and contextually appropriate. Filament supports advertisers in finding this balance through daily exclusions, audits, and advanced targeting, which safeguard brands and improve results.

Explore the seven essential strategies to ensure brand safety in YouTube campaigns: selecting the right inventory (Limited, Standard, or Expanded), implementing precise content blocks and placement controls, monitoring campaigns daily, partnering with third-party safety providers like IAS and DoubleVerify, targeting content by topic, and leveraging YouTube’s built-in safety tools. Adopting these measures not only safeguards your brand but can also enhance campaign performance—one case achieved double the reach in safe environments at a 20% lower cost.