Contextual targeting

Learn how to implement contextual targeting in CTV campaigns from defining specific goals and selecting platforms like The Trade Desk or Google DV360, to analyzing content, curating relevant inventory, and strategically placing ads. The guide emphasizes privacy-friendly targeting, stronger ad relevance, broader audience reach, and brand safety. It also highlights the importance of monitoring key metrics such as completion rates and cost per view, running A/B tests, and continually refining strategy by blending AI insights with human judgment.

Discover six proven contextual targeting strategies to boost your video ad performance, from aligning ads with relevant content and timing campaigns for maximum impact to leveraging AI-powered tools for 92% higher accuracy. Learn how brands are achieving up to 40% higher CTRs, 25% more conversions, and safer ad placements through smarter, data-driven targeting.