Filament Logo
Free Audit

YouTube

Back to main blog
Viewthrough Metrics

Why Views Mislead YouTube Marketers and How to Track Real KPIs

View counts on YouTube may appear impressive but often doesn’t give the complete picture. Track additional metrics such as watch time, clicks, conversions, and brand lift. Use placements that are safe and relevant to your audience. With clear goals and solid KPIs, your campaigns deliver real business results.
Read more
How to Use YouTube CTV Ads as a Lower-Funnel Conversion Channel

How to Use YouTube CTV Ads as a Lower-Funnel Conversion Channel

YouTube Connected TV advertisements are not merely for brand awareness. They can really generate results. With Filament, your advertisements are shown only in secure and appropriate channels to viewers who are paying attention. Monitoring performance of your ads through Video Completion Rate, Cost per Completed View, and cross-device conversions will show what’s working and what’s not. Combine YouTube CTV with other channels in order to make your campaigns lead viewers from awareness to action, thus increasing ROI.
Read more
Irrelevant YouTube Ads

The Hidden Cost of Irrelevant YouTube Ads: How Poor Placement Hurts ROI

Unsuitable YouTube ads silently drain advertising budgets. High view counts might look impressive, but impressions and clicks become worthless when placements target the wrong audience. It gets fixed by defining audiences smartly, employing layered targeting, maintaining negatives in placement, and further optimizing campaigns. Addressing these hidden costs helps keep budgets safe, improves campaign efficiency, and ensures tangible ROI.
Read more
Measure Incremental Lift in YouTube

How to Measure Incremental Lift in YouTube and Video Campaigns

YouTube ads can directly drive sales; however, last-click metrics often overlook their impact. Incrementality testing compares two groups, one exposed to ads and one not exposed, and reveals the true lift. The adoption of incremental ROAS measurement and safe, relevant placements can empower brands to optimize spending, grow campaigns with assurance, and reap better results across all channels. Filament ensures that ads are placed safely and effectively.
Read more
YouTube's Advanced Targeting Features

YouTube Advanced Targeting Guide: Reach Niche Audiences with Precision

YouTube's advanced targeting capabilities, like affinity audiences, in-market segments, and custom intent audiences, are revolutionizing how brands connect with hyper-specific groups. By combining these tools with contextual topic targeting, marketers can reach the right viewers at the right moment with content that truly resonates. The blog explores how these features work individually and together, offering strategic insights and real-world examples for creating highly relevant, effective campaigns that break through the noise and build lasting engagement.
Read more