Contextual advertising that's effective, set up in minutes
We human-review every YouTube channel, classifying it according to topic and safety.
Contextual strategies see up to 5x the performance of audience targeting alone, making it a must-have for every campaign.
Choose from 700+ ready-to-activate topics, or create a custom topic.
- Use Google's audience data, affinity targeting and in-market data, to identify the right users.
- Remove wasteful, unsafe, and irrelevant channels with Daily Exclusions.
- Topics selected by the client, curated by Filament.
- Fully transparent topic & channel reporting.
There are a handful of contextual topics for every brand that will drive outsized engagement and results.
Category:
Business and Personal Finance
Relevant Topics:
Personal Finance Education, Tax Season Prep, Credit Education & Repair, Personal and Business Tax Tools, Business Education
Category:
Luxury & Lifestyle
Relevant Topics:
Antique Jewelry, Jewelry Hauls, Fashion Accessory Reviews, Gemstones and Fine Jewelry, Sustainable Fashion, Collecting and Antiques, Handbag Resale, Luxury and Designer Shoes
Category:
Higher Education
Relevant Topics:
College Admissions, Nursing Education, MBA Prep Advanced Test Taking (GMAT), College Vloggers, Law School Review, High School to Undergraduate Programs, Grade School Teachers
Channel Identification
Our tech analyzes millions of YouTube channels and videos to identify new content and detect emerging topics, verticals, and themes.
Human Review & Classification
Our YouTube Librarians manually verify each YouTube channel, considering cultural and contextual nuances. No broad assumptions or black-box scoring. A real person reviews every YouTube channel in our ecosystem.
Select & Activate
Choose the topics that you want to appear on in Filament’s platform, as easy as drag and drop!
Your campaign is activated only in placements that meet your brand's contextual, safety, and performance criteria. It's dynamic, flexible, and always aligned with your goals.
It's not either/or, it's both.
Without contextual, you're missing half of the performance
YouTube
Pre-roll, Mid-roll, In-stream – analyzing millions of videos and channels for ideal placements.
DV360
Premium content in YouTube Partner channels with contextual filters applied.
Connected TV
Streaming environments using context-aware ad serving tied to program metadata.
YouTube Shorts
Short-form placements on trending content.
Place your brand next to content your audience already trusts. Tap into familiar creators and high-quality content to build credibility
Be present when your prospects search, compare, and learn. Use content with high information value to influence decision-making.
Contextually relevant campaigns drive better performance across the entire media funnel. Relevance unlocks efficient CPA/CPLs
Position your brand as a credible voice by showing up beside commentary, niche discussions, and category-defining creators that can shape your brands’ perception
The age of chasing users is fading. The age of meeting them authentically, contextually, and safely is here.
Contextual advertising is your edge, whether you’re launching a new product or just trying to be more effective on YouTube.
