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Daily Exclusion List for YouTube Audience Targeting

We help advertisers control youtube ad placements by automatically excluding unsafe, irrelevant, and low-value YouTube inventory every day. Our Daily Exclusion List works continuously inside Google Ads and DV360 to prevent wasted spend, off-brand exposure, and performance dilution caused by unchecked youtube ad placements.

Try it for free for 14 days

YouTube buying the old fashion way

Black box, blind trust, & bad YouTube placements - that’s the old fashion way of buying YouTube

YouTube campaigns always include ineffective and wasteful channels, ranging from 20-50% of total impressions.

Without a custom youtube exclusion list, control starts slipping the moment a campaign goes live.

Once a campaign launches:

New videos and channels enter the auction constantly

Placement decisions change every day

Poor youtube ad placements show up right away.

When placements are not reviewed and excluded regularly, wasteful youtube ad placements begin absorbing budget without delivering value.

What Is the Daily Exclusion List?

YouTube is too vast for static exclusions.

Filament’s Daily Exclusion List blocks bad YouTube placements every day using our human-verified channel database.

As your campaign runs, we analyze and remove ineffective YouTube channels - stopping waste before it compounds, not after it shows up in reports.

What’s excluded:

5 types of waste on YouTube

Filament has identified and human-reviewed 98% of all YouTube views. We know what’s waste and what’s not.

  • Kids Content
  • Background music
  • AI-Slop & MFA
  • Foreign-language channels outside your target market
  • Non-brand safe

Our exclusions focus on placement quality, not just obvious risk, to ensure your youtube ad placements stay aligned with campaign intent and brand context.

How the Daily Exclusion List Works

01

Daily Placement Analysis

Every night we review your YouTube ad placements at the channel and URL level as new channels continuously enter the auction. Our analysis covers:
  • Newly surfaced placements not present in previous reporting windows
  • Changes in placement patterns 
Exposure to low-value, irrelevant, or misaligned youtube ad placements

02

AI Detection + Human Verification

Filament has pre-verified 98% of YouTube views, creating the most accurate and brand safe YouTube channel database. 

AI analyzes a channel, and every channel receives a double-verification by a human being. 

Every night your log files are reviewed against our human-verified YouTube channel database and evaluated for:

  • Brand Safety & suitability
  • Content topic
  • Contextual suitability

03

Automatic Placement Exclusions

Wasteful channels found are applied directly in your YouTube ad buying platform.

One-time setup, and seamless integration with:

  • Google Ads 
  • DV360

Why Static YouTube Exclusion Lists Don’t Hold Up

YouTube is massive - about 115M channels. Google limits how many channels you can exclude to 65k. That means that picking 65k channels to block is only a drop in the bucket, and not even likely to be where YouTube is wasting your money.

Because YouTube’s content environment changes continuously, a static youtube exclusion list assumes a level of stability that does not exist.

Key factors that break static youtube placement exclusion lists:

Millions of new videos are uploaded every day

AI-generated content formats evolve rapidly

Trends and spam networks shift constantly

New channels enter ad auctions

How Our Daily Exclusion List Is Different

We verify youtube ad placements before they cost you.

Filament Daily Exclusion List

  • Updates every 24 hours
  • Human-verified channel intelligence
  • Channel-level precision
  • Built specifically for YouTube
  • Full transparency into exclusions

Typical Exclusion Approach

  • One-time static list
  • Broad category blocking
  • Misses key categories like AI slop, unsafe, and background music
  • Limited visibility

Real Impact

Performance Brand — Daily Exclusion List

  • Campaign Type: Conversion-focused YouTube campaigns
  • Challenge: Rising spend with flat conversion performance

What We Found

  • Kids content, background music channels, and off-intent youtube channels absorbing budget.

After Applying the Daily Exclusion List

98% of low-value youtube ad placements removed within weeks

Ads delivered in more relevant content environments

Performance data became clearer without reducing scale

“Removing the wasteful channels was more effective than I expected. I mean, I thought that things would get better, but performance really got a lot better.”

— Head of Growth

Who the Daily Exclusion List Is Built For

Teams Actively Managing YouTube Ad Spend

Brands running YouTube ads for awareness, consideration, or conversions

Agencies accountable for placement quality, efficiency, and youtube brand safety

In-house performance and marketing teams focused on results

Take Back Control of Your YouTube Ad Placements

YouTube optimizes for scale. We help you optimize youtube ad placements for relevance, brand safety, and results.

With our Daily Exclusion List for YouTube, placements are reviewed, corrected, and updated every day.

Try it free for 14 days

Frequently Asked Questions

1. Do I really need this if my campaigns are already “working”?
Yes, every campaign has waste, typically 20-50%. Even if performance looks fine, guaranteed there’s bad stuff in there.  Wasteful youtube ad placements accumulate over time and quietly absorbs budget. The Daily Exclusion List is designed to keep that in check.
YouTube optimizes delivery for scale. Without a dedicated youtube exclusion list, decisions about youtube ad placements are left entirely to the algorithm.
A static youtube placement exclusion list guesses the placements Google will try to waste your money. But limitations on exclusion limits make that a blind guess. The Daily Exclusion List keeps exclusions current as youtube ad placements change.
No. We remove low-value youtube ad placements, allowing scale to remain while improving efficiency.
No. We only control youtube ad placements through exclusions. Everything else stays the same.
We review youtube ad channels using AI with human verification for brand safety and context.
Yes. You can adjust settings so youtube ad placements align with your brand, region, and content preferences.
Partially. Filament focuses on brand safety for youtube ad placements, not fraud or viewability.
Daily Exclusion List works across awareness, consideration, and performance campaigns where youtube ad placements matter.
The Daily Exclusion list begins working the same day you set it up, so tomorrow your campaign gets cleaned for the first time. Clearer performance data comes in the next few weeks.