Advertisers spend millions on YouTube without knowing where their ads actually appear. Crazy, right? Unsafe channels, AI-generated videos, or irrelevant content infiltrate campaigns daily, dragging down results and ROI.
Low ROI due to lowquality impressions
No visibility into ad placements at scale (who has time to check 10’s of thousands of channels each week?)
Ads appearing next to inappropriate or controversial content
Ads appearing next to inappropriate or controversial content
YouTube is both a powerful tool and a minefield. Ads can show up on children’s content, foreign-language channels, or trending clickbait compilations, costing brands significant money while doing nothing to move the needle. A proper audit is no longer optional; it’s essential.
Filament’s YouTube Channel Audit combines advanced technology with human verification to deliver complete placement transparency.
Analyze, not just a sample 100% of your ad place
Detect unsafe, off-brand, and irrelevant channels
Apply human-led channel reviews for tone and intent
Identify wasted spend and performance gaps
Deliver a custom exclusion list to remove waste immediately
By leveraging both automation and expert oversight, Filament ensures every placement is safe, relevant, and aligned with your brand’s objectives.
Keyword targeting may give reach, but contextual targeting delivers relevance, safety, and measurable performance essential for pharma brands in a highly regulated space.
Advertisers reclaim wasted spend and gain more meaningful campaign outcomes by shifting from guesswork to precision.
See exactly where your ad spend is going and receive a tactical brand-safety action plan.
