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Blogs
- How Context Shapes Ad Recall and Brand Memory in Video Ads
- Maximizing ROI by Reducing Wasted Ad Spend with Exclusions and Contextual Targeting
- What Is a Privacy-First Media Strategy for Video Ads?
- Top YouTube Ad Placement Mistakes DTC Brands Make
- Why Clicks and CTR Are Poor Measures of Video Advertising Effectiveness
- Why Views Mislead YouTube Marketers and How to Track Real KPIs
- How to Use YouTube CTV Ads as a Lower-Funnel Conversion Channel
- How to Win on YouTube Without Third-Party Cookies: First-Party & Contextual Targeting
- The Business ROI Case: Human-Verified Channel Targeting vs Fully Automated Placement Buying
- The Hidden Cost of Irrelevant YouTube Ads: How Poor Placement Hurts ROI
- AI vs. Human Moderation for Brand Safety: Results
- When Brand Safety Hurts Results: The Over-Blocking Problem
- How to Measure Incremental Lift in YouTube and Video Campaigns
- Calculator 1
- Tool 1
- Whitepaper 1
- Contextual Advertising: The Comeback That Outperforms Audience Targeting
- YouTube vs Google TV: Smart Ad Investment Choices
- A/B Testing YouTube Video Ads for Maximum Impact Across the Funnel
- Measuring YouTube Performance Beyond CTR & VCR | Advanced KPIs That Drive Growth
- YouTube Advanced Targeting Guide: Reach Niche Audiences with Precision
- Optimizing Demand Gen vs. Video Campaigns for Specific Business Goals
- Measuring and Comparing Video Campaign Success Across Platforms | Cross-Platform Metrics Guide
- Audience Segmentation Strategies for High-Impact YouTube Ads
- Measuring YouTube Ad Success: Go Beyond Views & Clicks with Attention Metrics
- The Rise of YouTube’s Viewership on CTV Devices: Why Every Media Buyer Should Pay Attention
- The Evolution of YouTube Ad Formats: Skippable, Non-Skippable, and Bumper Ads
- Machine Learning & Human Oversight in Optimizing YouTube Ad Placements
- 7 Best Practices for Brand Safety on YouTube Campaigns
- How to Implement Contextual Targeting in YouTube & CTV
- Top 6 Contextual Targeting Strategies for Video Ads
