blog and resources

At Filament, we believe that brand safety and effectiveness go hand-in-hand. Our contextual targeting solutions help you reach your target audience while avoiding risky content. Read our blog posts to learn more about how to create successful YouTube campaigns that deliver results.

All
Advertising Technology
Contextual targeting
YouTube

Contextual Advertising & Audience Targeting

Contextual Advertising: The Comeback That Outperforms Audience Targeting

Contextual advertising is making a comeback and doing better than audience advertising. Audience advertising needs to be tracked, while contextual advertising looks at the content the user engages with and…

YouTube vs Google TV: Smart Ad Investment Choices

Marketers face the dilemma of leveraging YouTube's widespread access and advanced targeting features or using Google TV's brand-centered impact on the big screen. While you get a younger global audience…

A/B Testing YouTube Video Campaigns for Maximum Funnel Impact

A/B Testing YouTube Video Ads for Maximum Impact Across the Funnel

Video marketing is now a funnel specific science. This guide explores how A/B Testing YouTube Video Ads can unlock higher engagement and conversions at every stage of the customer journey…

Measuring YouTube Performance Beyond CTR & VCR | Advanced KPIs That Drive Growth

It’s easy to lean on metrics that are quick to measure and simple to report, such as numbers like click-through rates (CTR) or video completion rates (VCR). But while these figures…

YouTube Advanced Targeting Guide: Reach Niche Audiences with Precision

YouTube's advanced targeting capabilities, like affinity audiences, in-market segments, and custom intent audiences, are revolutionizing how brands connect with hyper-specific groups. By combining these tools with contextual topic targeting, marketers…

Optimizing Demand Gen vs. Video Campaigns for Specific Business Goals

To get the most from your video campaigns, align the algorithm’s objective with your business goals. Use Demand Gen for lower-funnel actions like leads and conversions, where intent and data…

Measuring and Comparing Video Campaign Success Across Platforms | Cross-Platform Metrics Guide

Not all video views are created equal, and neither are the platforms they live on. This blog unpacks what it really means to measure success in a multi-platform world, where…

Audience Segmentation Strategies for High-Impact YouTube Ads

YouTube’s fragmented audience landscape demands smarter segmentation strategies that move beyond simple demographics. By combining intent-based targeting, contextual alignment with brand-safe content, behavior-driven retargeting, and creative tailored to specific audience…

Measuring YouTube Ad Success: Go Beyond Views & Clicks with Attention Metrics

This blog explains why views and clicks aren’t enough to measure YouTube ad success, highlighting the value of tracking attention time, emotional engagement, and real business impact. By using Brand…