blog and resources

At Filament, we believe that brand safety and effectiveness go hand-in-hand. Our contextual targeting solutions help you reach your target audience while avoiding risky content. Read our blog posts to learn more about how to create successful YouTube campaigns that deliver results.

All
Advertising Technology
Brand Safety
Contextual targeting

Audience Segmentation Strategies for High-Impact YouTube Ads

Audience Segmentation Strategies for High-Impact YouTube Ads

YouTube’s fragmented audience landscape demands smarter segmentation strategies that move beyond simple demographics. By combining intent-based targeting, contextual alignment with brand-safe content, behavior-driven retargeting, and creative tailored to specific audience…

Measuring YouTube Ad Success

Measuring YouTube Ad Success: Go Beyond Views & Clicks with Attention Metrics

This blog explains why views and clicks aren’t enough to measure YouTube ad success, highlighting the value of tracking attention time, emotional engagement, and real business impact. By using Brand…

The Rise of YouTube's Viewership on CTV Devices

The Rise of YouTube’s Viewership on CTV Devices: Why Every Media Buyer Should Pay Attention

YouTube has become a major player in the CTV space, now accounting for around 12% of total viewing time and rivaling traditional TV with long-form, immersive, sound-on, full-screen content that…

The Evolution of YouTube Ad Formats

The Evolution of YouTube Ad Formats: Skippable, Non-Skippable, and Bumper Ads

Explore how YouTube's ad formats, including skippable in-stream, non-skippable in-stream, bumper, and overlay ads, have evolved into a precision tool for marketers. AI now dynamically optimizes delivery based on user…

Machine Learning and Human Oversight in Optimizing YouTube Ad Placements

Machine Learning & Human Oversight in Optimizing YouTube Ad Placements

Discover how combining machine learning with human oversight generates smarter YouTube ad placements. This hybrid approach enables fast, scalable campaign setup while ensuring brand safety and contextual accuracy. ML automates…

7 Best Practices for Brand Safety on YouTube Campaigns

Explore the seven essential strategies to ensure brand safety in YouTube campaigns: selecting the right inventory (Limited, Standard, or Expanded), implementing precise content blocks and placement controls, monitoring campaigns daily,…

Team working on a contextual targeting campaign for youtube

How to Implement Contextual Targeting in YouTube & CTV

Learn how to implement contextual targeting in CTV campaigns from defining specific goals and selecting platforms like The Trade Desk or Google DV360, to analyzing content, curating relevant inventory, and…

picadilly circus videos

Top 6 Contextual Targeting Strategies for Video Ads

Discover six proven contextual targeting strategies to boost your video ad performance, from aligning ads with relevant content and timing campaigns for maximum impact to leveraging AI-powered tools for 92%…