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At Filament, we believe that brand safety and effectiveness go hand-in-hand. Our contextual targeting solutions help you reach your target audience while avoiding risky content. Read our blog posts to learn more about how to create successful YouTube campaigns that deliver results.

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Measuring YouTube Performance Beyond CTR & VCR | Advanced KPIs That Drive Growth

It’s easy to lean on metrics that are quick to measure and simple to report, such as numbers like click-through rates (CTR) or video completion rates (VCR). But while these figures…

YouTube Advanced Targeting Guide: Reach Niche Audiences with Precision

YouTube's advanced targeting capabilities, like affinity audiences, in-market segments, and custom intent audiences, are revolutionizing how brands connect with hyper-specific groups. By combining these tools with contextual topic targeting, marketers…

Optimizing Demand Gen vs. Video Campaigns for Specific Business Goals

To get the most from your video campaigns, align the algorithm’s objective with your business goals. Use Demand Gen for lower-funnel actions like leads and conversions, where intent and data…

Measuring and Comparing Video Campaign Success Across Platforms | Cross-Platform Metrics Guide

Not all video views are created equal, and neither are the platforms they live on. This blog unpacks what it really means to measure success in a multi-platform world, where…

Audience Segmentation Strategies for High-Impact YouTube Ads

YouTube’s fragmented audience landscape demands smarter segmentation strategies that move beyond simple demographics. By combining intent-based targeting, contextual alignment with brand-safe content, behavior-driven retargeting, and creative tailored to specific audience…

blog and resources

Measuring YouTube Performance Beyond CTR & VCR | Advanced KPIs That Drive Growth

YouTube Advanced Targeting Guide: Reach Niche Audiences with Precision

Optimizing Demand Gen vs. Video Campaigns for Specific Business Goals

Measuring and Comparing Video Campaign Success Across Platforms | Cross-Platform Metrics Guide

Audience Segmentation Strategies for High-Impact YouTube Ads

Measuring YouTube Ad Success: Go Beyond Views & Clicks with Attention Metrics

The Rise of YouTube’s Viewership on CTV Devices: Why Every Media Buyer Should Pay Attention

The Evolution of YouTube Ad Formats: Skippable, Non-Skippable, and Bumper Ads

Machine Learning & Human Oversight in Optimizing YouTube Ad Placements

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Measuring YouTube Performance Beyond CTR & VCR | Advanced KPIs That Drive Growth

YouTube Advanced Targeting Guide: Reach Niche Audiences with Precision

Optimizing Demand Gen vs. Video Campaigns for Specific Business Goals

Measuring and Comparing Video Campaign Success Across Platforms | Cross-Platform Metrics Guide