blog and resources

At Filament, we believe that brand safety and effectiveness go hand-in-hand. Our contextual targeting solutions help you reach your target audience while avoiding risky content. Read our blog posts to learn more about how to create successful YouTube campaigns that deliver results.

All
Brand Safety
Contextual targeting
YouTube

What Is a Privacy-First Media Strategy for Video Ads?

Privacy-first media buying focuses on choosing the right content environments instead of tracking users. As audiences resist surveillance and tracking weakens, placement matters as much as creative. Contextual targeting helps…

Top YouTube Ad Placement Mistakes DTC Brands Make

When YouTube ads underperform, most teams tweak creatives, bids, or audiences. Often the real issue is poor placements. Ads appear on kids content, irrelevant or low-quality channels, quietly wasting budget…

Why Clicks and CTR Are Poor Measures of Video Advertising Effectiveness

Clicks and CTR alone cannot measure video performance. Video ads work by building awareness and trust before intent exists, often without clicks. Measuring success means focusing on placement quality, context,…

Why Views Mislead YouTube Marketers and How to Track Real KPIs

View counts on YouTube may appear impressive but often doesn’t give the complete picture. Track additional metrics such as watch time, clicks, conversions, and brand lift. Use placements that are…

How to Use YouTube CTV Ads as a Lower-Funnel Conversion Channel

YouTube Connected TV advertisements are not merely for brand awareness. They can really generate results. With Filament, your advertisements are shown only in secure and appropriate channels to viewers who…

How to Win on YouTube Without Third-Party Cookies: First-Party & Contextual Targeting

Third-party cookies have disappeared from the digital world, yet brands can still reach the precise audiences on YouTube by applying first-party data (their own customer information) and contextual targeting (advertising…

The Business ROI Case: Human-Verified Channel Targeting vs Fully Automated Placement Buying

Human-verified YouTube ad placement focuses on channels that are relevant and have engaged audiences. This approach boosts attention, conversions, and ROI compared to fully automated placements. It also ensures your…

The Hidden Cost of Irrelevant YouTube Ads: How Poor Placement Hurts ROI

Unsuitable YouTube ads silently drain advertising budgets. High view counts might look impressive, but impressions and clicks become worthless when placements target the wrong audience. It gets fixed by defining…

AI vs. Human Moderation for Brand Safety: Results

Brand safety has never been more crucial in digital advertising. Due to the rise in harmful, misleading, or dangerous content on the internet, businesses are reevaluating their moderation strategies. This…