When Brand Safety Hurts Results: The Over-Blocking Problem
While brand safety is critical, over-blocking can limit reach and results. It erases the opportunity for an ad to appear in safe, high-value content and wastes ad spend. What’s needed…
At Filament, we believe that brand safety and effectiveness go hand-in-hand. Our contextual targeting solutions help you reach your target audience while avoiding risky content. Read our blog posts to learn more about how to create successful YouTube campaigns that deliver results.
