blog and resources

At Filament, we believe that brand safety and effectiveness go hand-in-hand. Our contextual targeting solutions help you reach your target audience while avoiding risky content. Read our blog posts to learn more about how to create successful YouTube campaigns that deliver results.

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Brand Safety
Contextual targeting

7 Best Practices for Brand Safety on YouTube Campaigns

Explore the seven essential strategies to ensure brand safety in YouTube campaigns: selecting the right inventory (Limited, Standard, or Expanded), implementing precise content blocks and placement controls, monitoring campaigns daily,…

Team working on a contextual targeting campaign for youtube

How to Implement Contextual Targeting in YouTube & CTV

Learn how to implement contextual targeting in CTV campaigns from defining specific goals and selecting platforms like The Trade Desk or Google DV360, to analyzing content, curating relevant inventory, and…

picadilly circus videos

Top 6 Contextual Targeting Strategies for Video Ads

Discover six proven contextual targeting strategies to boost your video ad performance, from aligning ads with relevant content and timing campaigns for maximum impact to leveraging AI-powered tools for 92%…