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At Filament, we believe that brand safety and effectiveness go hand-in-hand. Our contextual targeting solutions help you reach your target audience while avoiding risky content. Read our blog posts to learn more about how to create successful YouTube campaigns that deliver results.

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YouTube Advanced Targeting Guide: Reach Niche Audiences with Precision

YouTube's advanced targeting capabilities, like affinity audiences, in-market segments, and custom intent audiences, are revolutionizing how brands connect with hyper-specific groups. By combining these tools with contextual topic targeting, marketers…

Optimizing Demand Gen vs. Video Campaigns for Specific Business Goals

To get the most from your video campaigns, align the algorithm’s objective with your business goals. Use Demand Gen for lower-funnel actions like leads and conversions, where intent and data…

Measuring and Comparing Video Campaign Success Across Platforms | Cross-Platform Metrics Guide

Not all video views are created equal, and neither are the platforms they live on. This blog unpacks what it really means to measure success in a multi-platform world, where…

Audience Segmentation Strategies for High-Impact YouTube Ads

YouTube’s fragmented audience landscape demands smarter segmentation strategies that move beyond simple demographics. By combining intent-based targeting, contextual alignment with brand-safe content, behavior-driven retargeting, and creative tailored to specific audience…

Measuring YouTube Ad Success: Go Beyond Views & Clicks with Attention Metrics

This blog explains why views and clicks aren’t enough to measure YouTube ad success, highlighting the value of tracking attention time, emotional engagement, and real business impact. By using Brand…

The Rise of YouTube’s Viewership on CTV Devices: Why Every Media Buyer Should Pay Attention

YouTube has become a major player in the CTV space, now accounting for around 12% of total viewing time and rivaling traditional TV with long-form, immersive, sound-on, full-screen content that…

The Evolution of YouTube Ad Formats: Skippable, Non-Skippable, and Bumper Ads

Explore how YouTube's ad formats, including skippable in-stream, non-skippable in-stream, bumper, and overlay ads, have evolved into a precision tool for marketers. AI now dynamically optimizes delivery based on user…

Machine Learning and Human Oversight in Optimizing YouTube Ad Placements

Machine Learning & Human Oversight in Optimizing YouTube Ad Placements

Discover how combining machine learning with human oversight generates smarter YouTube ad placements. This hybrid approach enables fast, scalable campaign setup while ensuring brand safety and contextual accuracy. ML automates…

7 Best Practices for Brand Safety on YouTube Campaigns

Explore the seven essential strategies to ensure brand safety in YouTube campaigns: selecting the right inventory (Limited, Standard, or Expanded), implementing precise content blocks and placement controls, monitoring campaigns daily,…

blog and resources

YouTube Advanced Targeting Guide: Reach Niche Audiences with Precision

Optimizing Demand Gen vs. Video Campaigns for Specific Business Goals

Measuring and Comparing Video Campaign Success Across Platforms | Cross-Platform Metrics Guide

Audience Segmentation Strategies for High-Impact YouTube Ads

Measuring YouTube Ad Success: Go Beyond Views & Clicks with Attention Metrics

The Rise of YouTube’s Viewership on CTV Devices: Why Every Media Buyer Should Pay Attention

The Evolution of YouTube Ad Formats: Skippable, Non-Skippable, and Bumper Ads

Machine Learning & Human Oversight in Optimizing YouTube Ad Placements

7 Best Practices for Brand Safety on YouTube Campaigns

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